Mar 15, 2024 · CPC advertising — how to calculate CPC. As previously mentioned, CPC is cost per click, so the formula of how to calculate CPC is super simple: CPC = total_cost / number_of_clicks. You may also derive it from CPM and CTR: CPC = (CPM / 1000) / (CTR / 100) = 0.1 × CPM / CTR. A fourth way to measure CPC is to calculate your CPC share. CPC share is the percentage of the total CPC that you pay for a given keyword or ad group, compared to the maximum possible CPC.Cost per Click (CPC) can be calculated in various ways: dividing Cost by number of Clicks, multiplying Conversion Rate by Cost per Acquisition (CPA) or Cost per Lead (CPL), or dividing CPM by 1000, and then dividing its result by Click-through-Rate (CTR). These are the formulas to calculate CPC: CPC =. Cost. Clicks. CPC =.A 7th CPC salary calculator is an online tool that helps you estimate your monthly in-hand salary based on the 7th CPC pay commission recommendations. These calculators consider various factors that influence your …The cost per click based on website traffic would be: CPC = $1,000 / 400 visits = $2.50 per visit. So in this example, the cost per click based on website traffic is $2.50 per visit. This means that the company is paying an average of $2.50 for every visit to their website that resulted from the paid marketing campaign. Load more.Tools / CPC Sizing Calculator. Protective Conductor Cross Sectional Area (BS 7671/ IEE Wiring Regulations 17th Edition) Use 543.1.1 or 543.1.4 for size (543.1.3 is manatory if short circuit considered in main cable size). Mimium size 2.5 mm 2 if mechanically protected and 4 mm 2 if not. Use most onerous fault current/operating time and largest ...Applying the Formula: Examples of CPC and CPM Calculator in Action. Example 1: If your total ad spend is $5000 and total measured clicks are 200, the CPC would be $5000 / 200 = $25. This means each click costs you $25. Example 2: If your total ad spend is $5000 and total impressions are 100000, the CPM would be ($5000 / …CPC (biotools:cpc) ID Verified. Coding Potential Calculator (CPC) is a support vector machine-based classifier to assess the protein-coding potential of a transcript based on six biologically meaningful sequence features. Recent transcriptome studies have revealed that a large number of transcripts in mammals and other organisms do not encode ... CPC (Cost per Click) explained. CPC (cost per click) is a metric that determines how much advertisers pay for the ads they place on websites or social media, based on the number of clicks the ad receives. CPC, also called PPC or pay per click, is important for marketers to consider, since it measures the price is for a brand’s paid ... Sizing main protective bonding conductors, advice and guidance by ELECSA. 29/01/2016. For the protective measure Automatic Disconnection of Supply (ADS), main protective bonding conductors are required to connect extraneous-conductive-parts, such as metallic water and gas pipes, to the main earthing terminal.Benefits of using a CPC calculator. Online marketers can get a lot out of using a CPC (Cost Per Click) calculator, such as: 1. Accurate Cost figures: CPC calculators can give advertisers exact statistics of how much it will cost to advertise for specific keywords, which helps them budget and plan their campaigns better. 2.CPC is calculated by dividing the total cost of the ad campaign by the number of clicks received. Here is the basic CPC formula: CPC = total amount spent / ...The basic formula for calculating CPC is to divide the total cost of your ads by the number of clicks they receive. For example, if you spent $100 on ads and ...Sizing main protective bonding conductors, advice and guidance by ELECSA. 29/01/2016. For the protective measure Automatic Disconnection of Supply (ADS), main protective bonding conductors are required to connect extraneous-conductive-parts, such as metallic water and gas pipes, to the main earthing terminal.To calculate your maximum CPC, you need to know three things: your budget, your conversion rate, and your profit margin. Your budget is the total amount of money you have available for your SEM ...To find your CPA for August, you plug your data into the CPA formula and calculate, like this: CPA = ($800 + $400) / 60 CPA = $1,200 / 60 CPA = $20 So for this social media campaign, it cost you an average of $20 per customer to get a conversion, or purchase. You analyze the results and compare August's CPA value to last 6 months of …the trivial case), but you can calculate the average CPC with that data. The ... you calculated it manually by getting stats for each ad in each ad group and ...Whether you’re planning a road trip or flying to a different city, it’s helpful to calculate the distance between two cities. Here are some ways to get the information you’re looki...Ad TWO. CPM-based payment ($3 per 1,000 impressions): 10,000 impressions and 40 clicks cost $30 (CPC=$0.75) In the example above, both campaigns received the same amount of impressions and clicks. They have a 0.40% CTR, which is very useful for display ads (but terrible for search campaigns). However, the Cost per Click campaign costs …To calculate the CPC, you divide the total cost of advertising by the total number of clicks on the ad. Let’s say you spent 400 euros on an ad that generated 100 clicks, then the CPC is 4 euros. Handy for small, quick calculations: Calculate …The equation used to calculate CPC is the total cost to an advertiser divided by the total number of clicks generated by the ads. For example, if an advertiser paid $250 for a campaign that received 82 clicks, the …Open as a spreadsheet. Cost Per Click (CPC) = Total Cost / Total Number of Clicks. Example: Calculating CPC. Imagine a pay-per-click campaign where your total … A CPC calculator is a tool that helps you calculate the cost per click (CPC) for your pay-per-click (PPC) advertising campaign. It takes into account the total cost of your campaign and the number of clicks your ad receives to provide an estimated CPC. Today’s CPC to KZT conversion rate is ₸0. The rate has decreased in the last 24 hours by 0.00%. Use our free converter tool to calculate a live CryptoPlants Club to Kazakhstani Tenge rate today.The resistance of the cpc will be proportionally higher than that of the line and neutral conductors due to the reduction in cross-sectional area (csa). Where this is the case, the end-to- end resistance values measured for each conductor loop should result in the cpc having a resistance approximately 1.67 times that of the measured line or …There are a number of ways to calculate your CPC, but the most common is to divide your total cost by the number of clicks you've received. This will give you an average CPC for …Aug 16, 2023 · We can calculate CPC by dividing the total cost for all clicks by the total number of clicks. By dividing the total cost of $7.04 by 14, we arrive at an average cost-per-click of $0.50 for the campaign. Summary. This guide should be everything you need to calculate the CPC (Cost-per-click) in Google Sheets. How to Calculate Your CPC. Calculating your CPC involves dividing the total cost paid for the clicks by the total number of clicks generated from an ad campaign. CPC = Total Cost / Total Number of Clicks. For example, if you invest $100 in an ad campaign and receive 200 clicks, your cost per click would be: CPC = $100 / 200. CPC = $0.50To calculate CPC, you’ll need to know your total cost and the number of clicks your ad received. The formula for calculating CPC is: CPC = Total cost / Number of clicks. For example, if you spent $100 on an ad campaign that received 50 clicks, your CPC would be: CPC = $100 / 50 clicks = $2 per click. Keep in mind that CPC is just one metric ...The formula for CPC is given as . CPC = Total Cost / Number of Clicks. Consider that the total cost is 50,000 and number of clicks are 1000, CPC would be given as CPC = 50,000 …I make k1 to be 115 Using table 43.1 for copper line conductor in thermoplastic at 70’. I make k2 to be 51 Using table 54.4 for steel in 70’C thermoplastic. (115/51) x 16 = 36mm2. My confusion is that calculating the x9 method means that using the armour of the SWA would be massively undersized, yet using table 54.7 the armour would be ...Average cost-per-click (avg. CPC) is calculated by dividing the total cost of your clicks by the total number of clicks. Your average CPC is based on your actual cost-per-click (actual...Dec 18, 2023 ... To estimate CPC Google Adwords is the most popular model used. A CPC calculator is a powerful tool for marketers to estimate how much amount of ...We can calculate CPC by dividing the total cost for all clicks by the total number of clicks. By dividing the total cost of $7.04 by 14, we arrive at an average cost … Example 3: You spend $20,000 on an ad and the ad draws 2,000,000 impressions, use the above calculator to see the CPM of this ad. CPM is often used as the standard unit for costs of ads. CPC = Cost Per Click CPC indicates how much you are spending per click on the ad spot. One way to do this is to calculate your Google ads costs and return on ad spend. The HubSpot Ads Calculator can help you easily calculate your Google ad spend and ROI. Simply enter your campaign information, including your cost per click (CPC), conversion rate, and average order value. The calculator will then show you your estimated ad …Pay w.e.f. 01-01-2006 (Revised) **3% annual increments to be allowed on the first of July. Employees completing six months and above in the scale as on July 1 will be eligible. In the case of employees whose date of increment falls on 01-01-2006, the increment will be drawn in the pre-revised scale and the pay fixed after including this increment.Feb 7, 2021 · The Current Rate of DA is 50%. Following the Union Cabinet Committee’s approval to increase DA from 46% to 50%, the Finance Ministry will release orders to revise the Dearness Allowance for Central Government Employees, effective from 1st January 2024. As a consequence of the increase in DA, Transport Allowance will also be revised by the ... One of the most popular ways to calculate your CPC is: Advertising Campaign Cost / Number of Clicks. Some publishers or platforms like Google Ads use a …How to Calculate Your CPC. Calculating your CPC involves dividing the total cost paid for the clicks by the total number of clicks generated from an ad campaign. CPC = Total Cost / Total Number of Clicks. For example, if you invest $100 in an ad campaign and receive 200 clicks, your cost per click would be: CPC = $100 / 200. CPC = $0.50The CPC calculator considers various factors, including the amount spent on ads, the number of clicks received, the number of impressions, conversion rate, and average order value. The CPC Calculator helps online advertisers determine the cost of running an advertising campaign and the profitability of their marketing efforts. With the right ...To calculate this Google divides the rank number of advertiser B with the quality score of advertiser A. The result is the actual CPC that would cause advertiser A’s ad to appear in advertisers B’s position ($0.36). Now Google adds one Cent to put advertiser A’s ad in the top position. The same calculation is used to calculate the actual ...Mar 14, 2024 · CPC Formula. To calculate CPC, you need to know the total cost of the ad campaign and the number of clicks generated by the ad. For example, if a campaign costs $300 and generates 100 clicks, the CPC would be $3 ($300/100) for each click. How to calculate CPC from CPM and CTR? CPC can also be calculated using CPM and click-through rate (CTR ... Jan 21, 2024 · 7th CPC Salary Calculator is an easy-to-use tool for figuring out the monthly salary of Central Government Employees as per 7th Central Pay Commission (CPC). To make precise salary calculations based on city classifications, we provide a free and straightforward online calculator. Just choose your Pay Level, Basic Pay, and city class (X, Y, or ... CPC is calculated by dividing the total cost of a campaign by the number of clicks generated. For example, if a campaign costs $100 and generates 10 clicks, the CPC would be $10. What do you do with that calculation, though? If your CPC is low, then it means that your ad is performing well and generating a lot of clicks for a relatively low cost.The cost per click based on website traffic would be: CPC = $1,000 / 400 visits = $2.50 per visit. So in this example, the cost per click based on website traffic is $2.50 per visit. This means that the company is paying an average of $2.50 for every visit to their website that resulted from the paid marketing campaign. Load more.AdsTargets advertising cost and ROI calculation Calculating cost per click CPC ROI campaigns. Calculating ROI on CPC campaigns is simple but first, you need to determine the cost of the CPC. In this case, let’s say you agree to pay $0.50 per click on your Google or Facebook Ads, On that particular campaign you end up having about 2,000 clicks for the …Formula: CPC = Total Ad Spend / Total Clicks. Total Ad Spend. Total Clicks. Calculate Now. CPC. Related Medias. Hotstar. OTT. 237.7M Monthly Unique Users. ₹ 2,76,667 Min …7th CPC Salary Calculator is an easy-to-use tool for figuring out the monthly salary of Central Government Employees as per 7th Central Pay Commission (CPC). To make precise salary calculations based on city classifications, we provide a free and straightforward online calculator. Just choose your Pay Level, Basic Pay, and city class …Feb 7, 2021 · The Current Rate of DA is 50%. Following the Union Cabinet Committee’s approval to increase DA from 46% to 50%, the Finance Ministry will release orders to revise the Dearness Allowance for Central Government Employees, effective from 1st January 2024. As a consequence of the increase in DA, Transport Allowance will also be revised by the ... Cost per click, or CPC, is the amount you pay for each click on one of your PPC ads in platforms such as Google Ads or Microsoft Ads. Your cost per click is determined by several factors, including your maximum bid, your Quality Score, and the ad rank of other advertisers bidding for the same keyword, as illustrated below: Your CPC is an ...This equation works by combining the equations for CPA, CPC, and Conversion Rate. These equations are: CPA = Cost ÷ Actions. CPC = Cost ÷ Clicks. Conversion Rate = Actions ÷ Clicks. If you then re-arrange the bottom two equations (CPC and Conversion Rate) so that Cost and Actions are the subjects of the formula, you get: Cost = CPC x …The CPC Calculator helps advertisers understand the cost implications of their ads and make informed decisions about budget allocation. 2. ROI Enhancement. Knowing your CPC allows you to assess the cost-effectiveness of your campaigns. Advertisers can identify high-performing keywords and ads, maximizing their return on investment.Feb 5, 2024 · To calculate CPC, divide the total cost of a marketing campaign by the number of conversions it generated. This seemingly straightforward conversion formula, however, involves a nuanced understanding of what constitutes a 'conversion' for your business and how to accurately attribute costs to a specific campaign. How to Calculate CPC Across Various Platforms. The price for a single click will vary based on the network and the factors that are particular to the platform in question. Google Ads. The average amount per click for an ad through the Google Search Network is $1-$2. The average cost is even less than a dollar if you operate through the Google ...CPC = (CPM / 1000) / (CTR / 100) = 0.1 * CPM / CTR. How To Calculate CPC? Using our cost per click calculator will immediately calculate CPC with 100% accuracy. But you …Cost per click is calculated by dividing the total cost of an ad by the total number of clicks. The CPC formula looks like this: Cost per click = total ad cost / total …By Ezmeralda Lee A graphing calculator is necessary for many different kinds of math. Not only does it do math much faster than almost any person, but it is also capable of perform...The Calculator is prepared for those who are drawing Pay in 7th CPC Pay Scale. It is useful for those who are getting Promotion in 7th CPC Pay Scale to cross check their Pay fixation. After entering the details, Click Calculate in the promotion pay fixation calculator fr 22 (1)a (1) and the Pay Fixation details will appear in Result Page.When it comes to digital advertising, there are numerous models to choose from. Two popular options are GPP (Guaranteed Performance Pricing) and CPC (Cost Per Click). One of the ke...You can calculate CPC by dividing the advertising cost by the number of ad clicks. CPC equals advertising cost or budget divided by the number of ad clicks. For instance, if you are running a marketing campaign and you set your campaign budget at $5,000. If the total number of clicks on the ad is 100. Your Cost per Click will be $5,000 …The CPC Calculator helps advertisers understand the cost implications of their ads and make informed decisions about budget allocation. 2. ROI Enhancement. Knowing your CPC allows you to assess the cost-effectiveness of your campaigns. Advertisers can identify high-performing keywords and ads, maximizing their return on investment.Cost-per-click (CPC) Cost-per-click (CPC) Cost-per-click (CPC) bidding means that you pay for each click on your ads. For CPC bidding campaigns, you set a maximum cost-per-click bid – or simply "max. CPC" – that's the highest amount that you're willing to pay for a click on your ad (unless you're setting bid adjustments, or using Enhanced CPC).The CPC Calculator equips advertisers with real-time data on their cost per click, enabling them to make data-driven decisions. By comparing CPCs across different campaigns, platforms, or ad variations, advertisers can identify high-performing ads and channels, optimize their targeting, and refine their advertising strategies for greater ...The formula for CPC is given as . CPC = Total Cost / Number of Clicks. Consider that the total cost is 50,000 and number of clicks are 1000, CPC would be given as CPC = 50,000 …Open as a spreadsheet. Cost Per Click (CPC) = Total Cost / Total Number of Clicks. Example: Calculating CPC. Imagine a pay-per-click campaign where your total …Check the user guide for managing your Driver CPC training centre and courses (PDF, 1.08 MB, 31 pages) to get help using this service. Contact DVSA to get …Definition – What is a CPC? CPC, or Cost per Click, is a measurement of the cost of advertising on a marketing campaign. Formula – How to calculate CPC. CPC = Total Cost ÷ Clicks. Example. A marketing campaign spends $500 and creates 2,141 clicks. CPC = $500 / 2141 = 0.23. Therefore, this marketing campaign costs $0.23 per click.One of the most popular ways to calculate your CPC is: Advertising Campaign Cost / Number of Clicks. Some publishers or platforms like Google Ads use a … How to Calculate Your CPC. Calculating your CPC involves dividing the total cost paid for the clicks by the total number of clicks generated from an ad campaign. CPC = Total Cost / Total Number of Clicks. For example, if you invest $100 in an ad campaign and receive 200 clicks, your cost per click would be: CPC = $100 / 200. CPC = $0.50 The formula for calculating cost of sales is adding the starting inventory, inventory purchases and overhead expenses together and subtracting that number from inventory at the end...Now, let’s rearrange the formula to calculate the CPC: CPC = CPA * Conversion Rate. So, the final formula for determining the CPC is to multiply the target CPA by the conversion rate. Let’s apply this formula to the example given. If the target CPA is $75 and the conversion rate is 0.60%, the CPC would be: CPC = $75 * 0.60% = $0.45. Target …Open as a spreadsheet. Cost Per Click (CPC) = Total Cost / Total Number of Clicks. Example: Calculating CPC. Imagine a pay-per-click campaign where your total …How to calculate CPC. To calculate your CPC, divide the total amount spent on an ad campaign by the total number of clicks that the ad received. If an ad cost $100 and received 50 clicks, the price per click would be $2. Your final CPC is not necessarily the same as your maximum bid—it’s often quite less. The final cost is determined in ...Nov 5, 2021 ... Why is your cost per click number significant? Basically, it lets you know how much you're paying to get potential customers to visit your ...According to Facebook, they calculate CPC by taking the total amount of spend and dividing it by the total number of link clicks. If you choose a CPC ad campaign, this means that you pay Facebook ads anytime someone clicks on one of your ads. So, How are digital advertising costs calculated? The formula for CPM a is simple one.How to calculate CPC. So now you know more about the difference between PPC and CPC. Here’s how you calculate the Cost Per Click: How much did the advertising cost? E.g. $500; How many clicks were gained? 625 clicks; Divide the cost by the number of clicks e.g. $500 divided by 625 clicks; The answer is your Cost Per Click (CPC) e.g. $0.80How to calculate cost per click. The cost per click formula is dividing the total cost of clicks by the total number of clicks your campaign received. For example, if your ad campaign total was $100 and you got 200 clicks, your CPC = $0.50. Top Tip: Regularly using this CPC calculation formula helps you spot changes or trends in your ad ...Here's an example of how to calculate your average CPC. Let's say your ad gets two clicks, one costing £0.20 and one costing £0.40, for a total cost is £0.60. Divide £0.60 (your total cost) by two (your total number of clicks) to get an average CPC of £0.30. You can find your average CPC amounts in the "Avg. CPC" column in Campaigns.Jan 17, 2024 ... How to calculate CPC. CPC is a common type of billing method that measures advertising cost and refers to the cost incurred per click on an ...To calculate CPC from CPM (Cost Per Thousand Impressions), you need to know your click-through rate (CTR). CTR is the percentage of people who clicked on your ad after seeing it. To calculate CPC, multiply your CPM by your CTR and divide by 1000. For example, if your CPM is $10 and your CTR is 1%, your CPC would be $0.10 ( ($10 x …How to Calculate CPC? The formula for calculating CPC is: CPC = Total Ad Spend / Total Clicks. For example, if you spend INR 100 on an ad campaign and your ad receives 100 clicks, your CPC would be INR 1. Factors Affecting CPC. There are a number of factors that can affect CPC, including:Calculate how much you'll pay in property taxes on your home, given your location and assessed home value. Compare your rate to the North Carolina and U.S. average. North Carolina’...RobinMitchell. -. Nov 4, 2015. #1. Hey all, To calculate the resistance of the CPC you end up with an equation with (R2 + RN) / 4 = R1 where R1 is the line conductors resistance, R2 is the CPC resistance and RN is the resistance of the neutral wire. My question, Is this method below also an acceptable way of doing it (if the line and neutral ...Calculate how much you'll pay in property taxes on your home, given your location and assessed home value. Compare your rate to the North Carolina and U.S. average. North Carolina’...Our free cost of living calculator allows you to compare the cost of living in your current city to another city you might be interested in moving to. Calculators Helpful Guides Co... On average, a CPC of $1.86 is considered good. However, there are certain factors that may help you in improving cost per click, and are as follows: Try to include something catchy that resonates with a targeted audience. To regularly keep a record of your CPC calculations, you may use the cost per click calculator for free and numberless times. CPC Calculator. One of the common modes of billing in advertising, CPC or Cost Per Click is used to calculate the amount each click costs. The cost per click calculation helps advertisers determine the costs of displaying ads on search engines, Google Display Network for AdWords, social media platforms, and other publishers.
CPV stands for Cost Per View and means that a payout is triggered every time an ad is viewed. It is mostly used for video advertising these days, on video platforms such as YouTube. On skippable video ads, the payment is usually not triggered unless the video is not skipped for a minimum period (ie at least 30 seconds have to be seen by a user .... Map of disney world hotels
To calculate CPC, you can use the following formula: CPC = Total Cost / Total Clicks. Let's break down the formula and explain the terms involved: CPC: Cost Per Click, which is the average amount of money you spend for each click on your ad. This metric helps you understand the cost-effectiveness of your advertising campaign.Cost per click (CPC) measures the average cost an advertiser pays each time a user clicks on their ad. Until a user clicks on the ad, the advertiser is not charged. This makes the cost per click model valuable for conversion campaigns over brand awareness campaigns. Also known as pay per click (PPC), cost per click is one of several cost models ...Feb 27, 2024 · Calculate the click through rate (CTR) The final step is to calculate the CTR using the click through rate formula: CTR = number of clicks / ad impressions. Thus, Ad Alpha's CTR is 500 / 5,500 = 9.091 %. Use our click through rate calculator to skip all the above steps and find the CTR immediately. Click through rate calculator in practice. To calculate the 7th CPC revised pay scale, follow these instructions as recommended by the 7th Pay Commission. Determine your basic pay (including grade pay) as of 31.12.2015. Multiply your basic pay by a fitment factor of 2.57 and round it off to the nearest rupee. Then, refer to our Matrix Pay Table and select the Level corresponding to your ...Cost per click (CPC) is a paid advertising metric that measures how much an advertiser pays for every click on their pay-per-click (PPC) ads. You can calculate CPC with a CPC calculator or the cost-per-click formula: (Ad Rank of the Ad Below Yours / Your Quality Score) + $0.01 = CPC. Budgeting is a pretty important part of managing an ...It will also calculate the CPC just for your reference. (Note: Alternatively, you can change the formulas yourself to input a cost per click and have the calculator tell you the clicks per month you’ll get with the monthly ad spend you set in the costs section above.) Inbound leads. Inbound leads are hard to generalize.How to calculate CPC. CPC means “cost per click”, so the formula for it is as follows: CPC = total_cost / number_of_clicks. You may also caluclate it from CPM and CTR: CPC = …How to Calculate your CPC. So, you’ve got the essentials. Now you need to calculate the CPC you’d need to break even. For example, Average profit per customer: £100. Conversion rate: 2% (1 in 50) Conversion rate x Profit = CPC to break even. 0.02 x £100 = £2. So your Max CPC MUST be less than £2 – otherwise you’ll be making a loss.Now, let’s rearrange the formula to calculate the CPC: CPC = CPA * Conversion Rate. So, the final formula for determining the CPC is to multiply the target CPA by the conversion rate. Let’s apply this formula to the example given. If the target CPA is $75 and the conversion rate is 0.60%, the CPC would be: CPC = $75 * 0.60% = $0.45. Target …The CPC Calculator equips advertisers with real-time data on their cost per click, enabling them to make data-driven decisions. By comparing CPCs across different campaigns, platforms, or ad variations, advertisers can identify high-performing ads and channels, optimize their targeting, and refine their advertising strategies for greater ...Sizing main protective bonding conductors, advice and guidance by ELECSA. 29/01/2016. For the protective measure Automatic Disconnection of Supply (ADS), main protective bonding conductors are required to connect extraneous-conductive-parts, such as metallic water and gas pipes, to the main earthing terminal.Feb 7, 2019 · It is a base number you use to decide on the right CPC for your business needs. Let’s say you calculated your customer lifetime value at $50, and your conversion rate at 1%. Multiplying these numbers together gives you your base CPC: 0.01 x $50 = $0.50. Cost-per-click (CPC): Definition. Cost-per-click (CPC) bidding means that you pay for each click on your ads. For CPC bidding campaigns, you set a maximum cost-per-click bid - or simply "max. CPC" - that's the highest amount that you're willing to pay for a click on your ad (unless you're setting bid adjustments, or using Enhanced CPC). Your max..